This week mother-daughter team Beth and Harriet cover everything about brand protection!
Listener Questions:
How can tamper-evident labels be used to help track and trace goods and how can they be integrated into existing systems?
Adding traceability from barcodes, QR codes, numbering and dual number tabs
how do dual number tabs work?
Can a dual number tab be replaced easily?
What's the benefit of barcodes or QR codes on labels and box tape?
Todays Topic
Anti-Counterfeiting!
10,000% increase in counterfeiting in the last 20 years!
5.4 million jobs lost by 2022!
Why is this?
What are anti-counterfeit measures?
Where does tamper evidence fit in!
Why is the global impact of counterfeiting not truly realised?
What is the importance of refreshing your tamper evident security?
How does this work?
How easy is it to do on a regular basis?
Can tamper evidence be used for gamification?
Can tamper evidence lead to less packaging being used?
How to ensure label and product authenticity?
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