Episode 10: Counterfeit and Brand Protection

Episode 10 April 13, 2021 00:16:43
Episode 10: Counterfeit and Brand Protection
Sticky Subjects
Episode 10: Counterfeit and Brand Protection

Apr 13 2021 | 00:16:43

/

Show Notes

This week mother-daughter team Beth and Harriet cover everything about brand protection!
Listener Questions:
How can tamper-evident labels be used to help track and trace goods and how can they be integrated into existing systems?
Adding traceability from barcodes, QR codes, numbering and dual number tabs
how do dual number tabs work?
Can a dual number tab be replaced easily?
What's the benefit of barcodes or QR codes on labels and box tape?
Todays Topic
Anti-Counterfeiting!
10,000% increase in counterfeiting in the last 20 years!
5.4 million jobs lost by 2022!
Why is this?
What are anti-counterfeit measures?
Where does tamper evidence fit in!
Why is the global impact of counterfeiting not truly realised?
What is the importance of refreshing your tamper evident security?
How does this work?
How easy is it to do on a regular basis?
Can tamper evidence be used for gamification?
Can tamper evidence lead to less packaging being used?
How to ensure label and product authenticity?

Other Episodes

Episode 4

February 09, 2022 00:14:28
Episode Cover

Season 2 Episode 4: The Sensitive Side Of Non Residue

This week on Sticky Subjects, Mother-Daughter team Beth and Harriet discuss everything from getting back into the swing of things after a month back...

Listen

Episode 7

March 03, 2022 00:17:25
Episode Cover

Season 2 Episode 7: Why would I use tamper evidence?

This week on Sticky Subjects, the Mother-Daughter team Beth and Harriet discuss all things tamper evidence and why you should be using it! How...

Listen

Episode 6

March 15, 2021 00:11:32
Episode Cover

Episode 6: Do Our Products Work Cold?

In this weeks episode, mother daughter team Harriet and Beth start by answering some you your listener questions: Why is application important? What is...

Listen