Episode 2: What is Overt and Covert?

Episode 2 February 18, 2021 00:11:47
 Episode 2: What is Overt and Covert?
Sticky Subjects
Episode 2: What is Overt and Covert?

Feb 18 2021 | 00:11:47

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Show Notes

Sticky Subjects Episode 2: From overt and covert, to non-reside and permanent tamper evident labels, and how to make sure you are getting what you need, We talk about it.

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Episode Transcript

Speaker 0 00:00:00 Lie birds all the way, stay together. Welcome to podcast. Number two, Speaker 1 00:00:09 You're very positive response. We didn't think anyone would listen. So we're very excited. So we've decided to go through a tamper tech teachers section on our website and use that as the format for some of the questions. Obviously it's more come in, we'll use yours as well, but we know that this is a basic fundamental foundation of where I want to start. So I'm going to ask her the questions and she's going to give you all the answers. So let's go. So first of all, could you please explain to me the difference between an overt and covert tape? Yeah, absolutely. So the overt tapes are designed to make it really obvious. This is a form of security tape on the packaging. So it's a visual deterrent as much as anything else. So it puts people off who want to temper before they even start looking. Speaker 1 00:00:57 Whereas the covert tape has been designed to look more like a normal packaging tape. So we do this in Brown or clear to match the sort of cheap standard tapes, but obviously as we've made it, it has the ideas about the void system that sticks and offers tamper evidence solution at the same time. Uh, so it reveals a pointed message that people don't really expect and see. So can I just confirm then to the overt wrong is where you've got black, a word security written on it, or could you have your company logo or the overt one could have white panels, numbering, logos, any colors you want on the tape? Whereas the cobalt one, what we'd recommend is you could either do a white tape with your company logo, cause it's still would look like normal packaging tape or just the sander Brown tape, but whereas there, but when we Germany put, uh, the word security senior at, or, um, something of that nature on the surface of the tape, so it's really obvious from the salt and the surface message can be different to the voiding message, which is what's left on the surface. Speaker 1 00:02:01 Absolutely. So surface message and voice message or subsurface print are all completely customizable. So you can choose if you just want the logos on the top, or if you want a message like security standard or we'll avoid if Tom heard central check-in chase, for example, which is obviously a really big thing for a lot of packaging companies now, um, you could have consecutive numbers. Cereal. Yeah, absolutely. So what we're doing a lot now is proceeding the subsurface QR code barcode numbers, uh, on the tapes. And you can see these, uh, through the tapes and when it's applied to the box, but also when the tape is pulled and tempted, when you still got your barcode or your number down. So whether you wanted to use the QR code for a lecture websites, and then a barcode to scan, you'd still be able to do that when the tape has been tampered with. Speaker 1 00:02:50 So if you had a box that's tempered, then you could scan your barcode or you could scan it before you share it from the surface. So it works like both sides. Okay. So you can use the same barcode on the same QR code to do different jobs for you in the journey. Yeah. Oh, that's perfect. So you'd know where the portables yeah, absolutely. Yeah. So you can use it for full traceability or you can use it as a marketing feature. So if your customer gets it and it hasn't been tampered, they can scan the QR code and say, got my goods, not tough, but it's more customer engagement. Absolutely. And will have, and you could offer them a 5% discount or a friend discount or something, and really then encourage secondary purchases, et cetera. So there's loads more benefits to a customer to having the security tape than just protecting their goods, which will save them a lot of money. Speaker 1 00:03:38 Then they can also increase engagement and then drive more sales off the back of it as well. Could be an S a security tape. Yeah. It could be used as a enhance your brand and your objection. Yeah. Yeah. So there's just multiple avenues that you could then use the product to benefit as a business. So what you're paying for is a security tape, but what you're getting is a lot more than that. Oh, that's really good. So we do those in a range of I'm assuming. Yes, of course. Yeah. Any car. So we have a standard range that people can buy into. That's already made like the blues. Yeah. So in our standard range, now we have Brown, white care, red, blue, green. Um, I think that that covers most of the standard rain clothes. Um, and then yeah. Any color. So we are sanded for our customers. Speaker 1 00:04:25 We put that over some stuff on, but we already have apples, oranges, pinks, yellows, et cetera. So the options around the tree thing is though, isn't it, we got to be centered because we print on a film and a lot of people's logos and are seen on a computer screen more than they're seeing in reality. So to match, color, match some logos and some, yeah, definitely. So I think one thing that we definitely try to communicate with the customer about is if they wanted a green tape and then we'll allover on the green tape, then we can mix the Pantone colors and that's fine, but we do have to charge for mixing consent. Obviously, if we are just running a 200 rolls and when we have a lot more color match, but normally we should have like five months, nearly two. Yeah. And then it's what the color looks like. Speaker 1 00:05:10 On top of another box, we put a white panel on top of the green tape. It looks like a light green panel. Yeah. Even though it is a white panel, so it's just an awareness of those things. Yeah. Basically. Yeah. Okay. So the other question then is the difference between a permanent tape or label otherwise known as full transfer, total transfer, very confusing, and a nonresident. So which one would you like to go for first? We have a rough start with total transfer slash permanent. So we have a lot, a huge offering and non residue and permanent solutions. And I think sometimes it can get a bit confusing for different people about what's what, how I'm going to tape itself wound line on this tape. And I had just learned today that it's labels. We love this tape line, understand all labels, depending if it has perforations that there's only one place in the world that will recycle siliconized paper. Speaker 1 00:06:18 So the liner is labeled solutional continuous tape is going to get a lot bigger because obviously all the standard paper label companies are using so that the most paper to hold a difference. Absolutely. Yeah. And so whether it's, um, food labels with a finger left, or whether it's a simple six inch by two inch security seal for a box, then all of those we can do self-owned um, especially the non-aggressive do stuff. So we'll come on a liner and non residue tape, non messaging labels, all will come on. Liner, total transfer labels would come online unless you want them line or less, in which case we'll design an event, the liners feature is effectively putting a perforation. So then they break into labels themselves precut. Yeah. But yeah, absolutely. There's some companies call it like a book. Oh, really? What sort of leads can we offer for the pre-cut perforated labels on the line list tapes? Speaker 1 00:07:15 So we go from 76.2 mil puffs, uh, up to 457.2 millimeters. Oh my goodness. So it's not a repeat because we're printing up selling those. So we just need to have a conversation about it. Basically the standard would be 76.2 millimeters or 152.4 millimeters, which gives you six inches. Okay. So yeah, that'll be the standard that we discuss on an application basis. Yeah. Um, yeah. All know most of the products are coming on a liner, whether that's tape or labels, we have a hybrid, uh, tape online and that people will take, um, it's only really for very specific applications that also comes online. So it's always good to be clear about whether you're expecting it to be line or online. Speaker 1 00:08:01 And we said for his own roles, don't we, we don't, we don't provide things on, um, yeah. Like traditionally when you get, I mean, we can do it. She did. And we do for some customers do, which is absolutely fine. Uh, or we can provide them in singles or roles that most people now have them on roles because well, they like take on roles cause it goes intake dispatchers or automatic packing machines, labels on roles again. And they're going on a long walk to packing machines and pharma cosmetics, et cetera. It's free, especially nowadays. Yeah. So really the main sort of hands-on business would probably be food labels and airline applications now. Um, so we still provide a roles cause it's easy to share. It's easy to use, et cetera. Um, but there's some applications where people prefer them on sheets or in singles. So we supply to some clothing companies in single. Speaker 1 00:08:51 So it goes, then they get distributed in their boxes. So that customers with a single labels, if you wanted to return, you'd put your label on the box to return it. And so it's all we already put it as a single for our customer and the job. Yes. Cool. So from the point of view of understanding a non residue solution and a total transfer solution, the non-lead you leaves no residue on the surface. So the non residue, it does what it says. It doesn't leave a residue, it leaves the void message in itself and the film itself. So that's how you know that it's been tampered with. So it still can't be repeated. So, so can't be reapplied. It still shows the message for me and in the label. Sometimes what we can find is it does go back to the surface energy conversation where if you are getting some transfer from a non message, UCL you'll need the, instead of the extracted two you'll need the extra to do after you perhaps, or the ax 2005, that all my messaging products, but without built for different occupations, that is one of the questions that we've already got on far to do in another podcast about surface energy, because it is a really big, further understood. Speaker 1 00:10:03 Yeah. Cause I think like, yes, we're supplying you with a non-rated you seal, but if you are getting some transfer, you won't get full time to go onto a surface. But if you getting a bit and it's annoying, then we have other solutions that are more tailored to those applications. So if we know that it's been applied to a car door to show that it's been sanitized inside, then we'll give you an extra thousand and five label. It's just an outline void message. The film is the same. The ad is the same. All the properties are the same apart from the type of word message. Yeah. So, because the thing is these products look very simple, but they're very technical. Yeah, absolutely. And so we keep it simple. So we don't want to overcomplicate it because firstly we'll lose people's interest or it just gets complicated, but they'll just go for it. Speaker 1 00:10:48 They just find me late. Yeah. So we just need to make sure that they're buying the right lead and that's our job to make that easy basically in terms of terms of transfer again, it's when it hasn't the tech, the voice message will transfer onto the surface. We've got various solutions for there. So if you're heat tampering or solvent attack, cold attack, uh, if you want to charge to probably off afterwards, if you wanted to stay on there forever, we have different permanent solutions for different requirements, all the requirements. If we know what the application is or if we know what the conditions are that the, they bought it to be applied in, as you discussed last time, then we can make sure you get the right board. Yeah. So I think basically the messaging comes back to the same thing. Just let us know the application. Um, we can sort of tell from that, uh, as, as long as we know the application, everything will be Speaker 2 00:11:34 So thanks for listening to our podcast and it's goodbye for now. But yeah, hopefully we hear from you soon and speak to you in the next podcast. Cheers. <inaudible>.

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