Episode Transcript
Speaker 0 00:00:00 Like birds all the way, stick together. Hey everyone. And welcome. Welcome to episode five of the sticky subjects with time for technologies. You've got me Harry here. Um, me Beth here. We're going to do, um, so listen to this questions again, but we're also going to spend a little bit more time today talking about applications because that leads on from the listener's question. And, um, we just want to make sure that everybody understands where you can use the products. So how to link them back to a real life. Absolutely duration rather than it just being unable to rotate. The question we've been asked is I understand your project range. You have three got date labels and bad tape, where should I use them? And how can I sell into these markets? So, I mean, it's a huge question. That's a little bit of like a goal a while about it, but we'll try to keep it brief.
Speaker 0 00:00:56 Basically the key thing to do is you need to find the need of the customer. So you need to find the markets that your business or that you want to focus on your area is focusing on and then find the need, and then relate that back to the product. We don't want to be starting with the fact that we've got a label or we've got a tape we need to be starting with the application itself. Yep. So what we're doing, the share is focusing more on some core areas, which we would recommend that our distributors have developed courtesy of COVID basically yeah. Food delivery, food menu boxes, your fast food delivery homes and the delivery and all of those people were doing brilliantly already. Yeah, definitely exponential growth. Definitely. Yeah. And it's the same with the farmer. The farmer security now needs to be, or the perception on it is that the security needs to be a lot higher, even though the need is exactly the same.
Speaker 0 00:01:50 The demand is increased. And also, I mean, from home tests, we've had, um, more than one of our family have been asked to be part of a nationwide in experiment and testing process of, have you got COVID? Have you had COVID definitely know. So all of those testing kits that have been convened to people's homes, there's been no security on those. No, and that's quite a new thing as well, because now they're doing it while they're looking at doing it for like cervical cancer and prostate tasks, all different things. So it's going to be a market that keeps growing and I have to be temporary, evidently a paper labor with some cuts that is not going to do it. And so that, and that's where the conversation needs to start. Yeah. So we definitely need to work on a need first. So what I would recommend is if your business has some key areas that you already want to focus on, then that's absolutely great.
Speaker 0 00:02:37 Let's go with them and we can support you on that just as well. If not on your still curious as to where to start, we would recommend to start in the food delivery, whether that's your deliveries, bringing your Wagamamas to you. Oh, nice and short, hello, fresh, bringing your food to cook at home for the week life or check many other debaters, many, many of them. And then we'd recommend the farmer markets and that's quite fast. So you've got in terms of, you've got the in hospital staff, you've got your at-home staff or your just your prescription stuff. So there's a huge range and all of that. Yeah. The market is really big. And so you can focus in different ways in that area. Or you can go into the supply chain and logistics sector. We can do the cold chain. We can do normal high value goods, whatever. So there's loads of avenues in each one. That's the other thing. So if it's a team of people, I would share it out. If it's one person, I would just try and create some focus because otherwise you can just end up doing a little bit everywhere rather than a lot in one place.
Speaker 1 00:03:42 We do have a lot of support material for that as well.
Speaker 0 00:03:46 So we've got the literature, we've got the samples, we've got videos, et cetera, on all of this stuff. And we've got real life stories as well. So what I would always say is when you've found your application or where you want to focus
Speaker 1 00:04:00 Comfortable and definitely what you're interested in, right.
Speaker 0 00:04:05 Then get your story because then you're going to get emotional connection with someone that's absolutely. It is all
Speaker 1 00:04:12 About the storytelling and people can just join
Speaker 0 00:04:14 In. Yeah, absolutely. And you need the story because otherwise it's just an opinion and that's why is that important to them? It's not, they they've got their own opinions as well as we all have. So yeah, I would definitely pick your application area, try and deep dive into it a little bit more. And then, and then get your story straight and understand why your story is going to connect with that person. Your key time
Speaker 1 00:04:39 LA story. Now that this matters to me, this story, we have been selling non-refugee labels into hospitals for five or six years now. Yeah. These labels are used on emergency crash cards because they're sold to the States, which is why the car crash carts. These labels are used after someone has checked, all the elements are on the trolley and in the drawer because obviously people take things out. It's a very busy environment. And what they found was it's a lot to Mark as high risk. Isn't it, it is a high risk environment because people like to blame people and therefore they want to Sue people. So if the trolley has been taken it to Joe blogs and sadly, they don't manage to keep him alive. And it turns out that the bit they needed wasn't on the crash cart because somebody else had borrowed it and didn't think to replace it. Then obviously they thought, well, we can get round this problem by making sure every cart is ready to go. If the label is on it, they have a sequential number on it. They have the name next to the nurse or the oddly, whoever has checked the stock next to it,
Speaker 0 00:05:54 The double sign off with the numbers. So that's where the drawer number are. But Alison is
Speaker 1 00:05:58 The person that's responsible at the beginning of every shift to check. It's only checked once a shift or when it's being used. Whereas I've heard stories now where a lot of people are spending a lot of their time, just checking that they've got what they
Speaker 0 00:06:12 Yeah. Travel and just doing the job. And I think also what you said to me earlier, where you've got all these new staff in all the time and you've got agency workers or just people that are new. You don't know who your team is. You've got so many people all the time doing the same job effectively to obviously save loads of people. But how do they know who's tracking? What or who's to Nick, to what, from what trolley, if we just have one simple 10 permanent label on it, you'll probably the, all the problems are solved
Speaker 1 00:06:40 And it's ridiculously simple. That's what I'm saying about the application. I would not have thought that mission if it was a nurse that said, I just need to know that it's been checked and then I can comfortably. Yeah. The bell goes off slowly and I can learn knowing everything I need is on it. Victoria, wouldn't say it's on the trolley.
Speaker 0 00:07:02 It's all the drama. So I just, I just, I love
Speaker 1 00:07:06 Again, I just feel that that is an amazing life-changing life-saving use of the label that,
Speaker 0 00:07:14 And the story gets you though, doesn't it? It's true. You know, and it does, it connects with you and that's the importance of the application stories. So then we're not just talking about a label now we're talking about life and death. Yeah. And yes, it did escalate quite quickly. So that's what they can do. And it's a similar situation where like, if you looked at the airline industry, yes. They sit in the plane door. So the security only have to do a sweep once seal the door and it's done. If the label's not there or it's tampered with, they need to go again and check. But if not, then we're good to go. And it's again, it's, time-savings peace of mind,
Speaker 1 00:07:45 Life jackets underneath the seat in concert, they can just use the black lights underneath check that they're all sealed quick. Nice, nice. Absolutely. Yeah, absolutely.
Speaker 0 00:07:55 I think, yeah, definitely. Just if you decide where you want to focus and what you want to focus on, get in touch and then let's make your story. If you haven't got one, we definitely have. Yes. So this is, this is what we do so we can share the stories and the real life situations that people can find themselves in it. And this is the, these are the problems we're solving. It's a solution, not just a tape or label. That's the really important thing that we definitely want to start with.
Speaker 1 00:08:21 I takeaway really, I would like to say also though that we have a very exciting new video coming out to tell this story. So please have a look on our, um, Instagram or <inaudible>.
Speaker 0 00:08:35 Yeah. Make sure you keep an eye out this week, running video, like it and share it everywhere.
Speaker 1 00:08:45 Going back to the products or just the three that we have, or the labels we recognize that we understand totally what these products are. But obviously any other questions that you have, we feel like we just keep saying void message, surface message, subsurface message. If we're not being clear in how we're conveying this message, communicating, please us, please let us know. And we'll try and tell you in a different way, because these are important.
Speaker 0 00:09:14 It is. And, and in those situations, you know, it relates back to situations like that. And these are the problems we can solve,
Speaker 1 00:09:21 Obviously, a label that would open and not resist. So that was where the security cuts came in. Yeah, absolutely. Yeah. That's a security label. There's also void. Yeah. Yeah.
Speaker 0 00:09:31 With no resistance. You've got your numbers to Mark on all the paperwork. You've got your void to show if it has been tampered or even slightly tampered with you got your security cup because in a manner that you need to wipe the drawer open and go, you know, you've got everything built into one solution, but you can't just buy in a supermarket or, or the dreaded Amazon, you know, that's why these things are actually secure products. Yes. So, yeah. Yeah. But please keep sending the questions in and uh, yeah, that was a really good question. That was probably the best. Yeah.
Speaker 1 00:10:00 Well you were very excited, but we were thought we were going to have to go to big dinner when we did. It was very, we're trying to keep it in sized chunks. There was a lot more to be said about this, obviously, but we just need to know what angle you'd like us to do.
Speaker 0 00:10:12 Yeah, definitely. And yeah, let's, uh, get in touch and we can talk onto the application stories and bring things to life a bit more. I think that's the really important thing and that's where it gets fun and interesting.
Speaker 1 00:10:22 Yeah, definitely. Yeah. We can do security phone covers. We can do.
Speaker 0 00:10:25 Yeah, absolutely. There's so many stories. Yeah. So yeah. Do definitely get in touch on that.
Speaker 1 00:10:30 Awesome. Well, thank you very much for listening
Speaker 0 00:10:33 And we'll see you next week. Cheers. <inaudible>.
