Episode Transcript
Speaker 0 00:00:00 Like birds, but they're they're way stick together. So hi everyone. And welcome to our seventh podcasts now. Uh, yeah, again, you've got me, Harry and me Beth. And we've got a couple of questions that have been sent in. We're going to focus on one specific section because it's fundamental to what we do across the whole thing. Yep. And then we've got, um, a topic that, um, is very close to my heart because I've been doing a lot of it off the last year and I'm not on my own. I did a whole thing about it yesterday. Everyone's gonna say yes. And people have made good friends, parently, some delivery drivers have been sending Christmas cards and birthday cards to them. Now that the show's too much. So it's not that bad. I haven't had a card exchange.
Speaker 0 00:00:48 Wow. And then put the guesses up sub-surface versus surface print. What is a subsurface print in the first place? And why is it good? So a subsurface print is basically printing on the underside of the label or tape. And it's going to also transfer with your void message onto the carton or whatever surface. And basically it's a lot more secure because it's a lot more difficult to copy is really the point. And you can have it as text. You can have numbers, you can have both. So we, we do a lot, even in our sort of stock range where you've got it, or it says Tampa secure or whatever, which is subsurface print. So when you stick it down, you can read it, you can read the print, you be here through the surface, but then when you, when it's tempered, whether you pull it, it, it also transfers onto the box.
Speaker 0 00:01:42 Right. So it adds a lot more security because it's not anything standard. Like you, it looks like it's on the surface. It's actually it's in the tape. The voice message. And therefore it stays on the surface. Yeah. Yeah. So also then you've got like your printable really protected. The number is protected. Like it, there's no way of sort of tampering with any, so if any environmental factors, for example, because we have a lot of people now doing the cold chain as we discussed last week. Yeah. And people can use the freezer sprays and all sorts. Yeah. The numbers are still protected because they absolutely because the ink won't be running anywhere with that. No, no, absolutely. So yeah. I mean, it's completely protected. And if there was an instance where you wanted something on the surface instead, but you were worried about people with solving attack and various other things, then we either design the label to disintegrate on solvent attack or put over laminate on it.
Speaker 0 00:02:31 So it's like a special protective covering. So you cover uncover exactly. You cover the surface. So there's a couple of surface or basically obviously on the underside, you're sticking it to the top, to the, whatever it is. You're sticking to a box and that's protecting it again. So yeah, subsurface printing is basically it being on the bottom of your tape. It transfers onto your surface. And then when the item is tempted and pulled back, it all, uh, also show on that. Now we do on our stock range. We have, um, alphanumeric as in we have numbers and we have, um, letters. So you can have a mix of things in those messages, but we also did QR codes. Yeah, absolutely. Yeah. So the QR codes and the barcodes come into the subsurface printing world really nicely. Yeah. It's a completely new thing in this market.
Speaker 0 00:03:20 I haven't seen any other company doing it as well, which is good, which is great. Uh, and it's, it's the perfect solution for track and trace. Yeah. Because obviously a lot of what they do is single use Caldwell Koblenz new use, but they're using it more news before it gets recycled. So it can be a permanent product being the point. So they're getting the tapes they've got in a barcode underneath, that's taken out on the box, you can scan it from the top, like without it being tampered and after it's been tempted. Yes. So you're never going, you're never losing is the point. So yeah, you can try it track and trace throughout the whole system before tampering off to some bring after opening, et cetera, whether your staff that way. And that can be a QR code barcode. They have so much more information in don't.
Speaker 0 00:04:04 They, they don't have to just be about Jack and Jason, because we like to recommend, you know, a QR code linking into our website or to open an email or to contact someone and communicate because a call to action. Absolutely. And that's where it comes into pushing the brand and the marketing side a bit within your solution, which is quite a nice sort of feed. So it can be used for warranty as well. Cancer. Absolutely. Yeah. And it can be as marketing. It can be used for gamification as well. Yeah. Yeah. I mean, I think the point of what we're doing and what we want to encourage our distributors to share with our customers, is that anything that you look out, whether it's a label or a tape or anything, it's multiple solutions in one, in one package. So we don't, it's not just all, we're just securing the box. We're not just doing anything we can secure the box. You can trace it through the whole system. It will be secure throughout your whole cold chain, for example.
Speaker 0 00:05:04 Yeah. So check out in 10 and you'll see. Um, but yeah, I think that's the important message. And then that's when we start to get over the line with the end users and get their full engagement in the products, which is good. Okay. That's good. So I think I understand that better. I think it's, you know, it's, it's a simple solution to a complicated problem. Yeah. It definitely clarity and consistency. Yeah. You've got your numbers. You've got your barcodes, you've got your, um, QR codes that are static. They stay the same on the label and in the label. And when the label is removed, they are still there. Yeah, absolutely. Yeah. They can say what you want them to say, whether that's sequential numbers or letters, websites, it, the opportunities with it are endless, but they won't go anywhere that properly permanent effectively. And you can read it before time, bring after Tom, bring on the roll off the role, et cetera.
Speaker 0 00:05:57 So it's completely flexible to how the person is using the product and still doesn't look like it's a temporary product. And again, still has this and it's still a surprise. So does the sneaky excellent to my favorite subject then mail-order in my day, online, shopping in your head is a new one for it. And apparently it's called e-tail. Now that's the new thing. Now I had to look that up because I was slightly cynical. It's a thing thing I give it to you now, which is basically where you do not have a shop. It is called e-tail you only, if you only have an online presence, it doesn't eat you on the table. Yeah, absolutely. Yeah. Basically, e-commerce obviously the other way of describing it. Um, so what I'd like to do here is just ask you a few questions about how we can support this sector.
Speaker 0 00:06:49 Yeah. Obviously grown exponentially over the last 12 months, which is very exciting for many things it's for customer continue to do. So we've closed. You're slightly on the high streets. Well, yes, but also it's so easy. It's too easy on your phone. It's on your tablet. It's everywhere. Even if you have any thoughts about the product, as we know, it turns up in your phone, it turns up in your feed, whatever your Facebook doesn't matter, whether it be Instagram or whatever, there are people selling to you all the time. And at that point, if you're in the mood to buy
Speaker 1 00:07:20 It, click. Yeah. Yeah. So
Speaker 0 00:07:22 There's that I don't think high streets are going to open particularly quickly. And I think when they do, it's going to be far more experiential, which I'm window shopping, looking forward to, and don't get me wrong, but also online, you can search the deals and that's what everyone likes. Yep. Yeah. So, I mean, obviously this is a sort of multi Avenue sort of a market for us. Now, the time shield is for securing the items that they're selling and then we've got the tapes and the labels for secure, secure in the cartons on their way to the customer. And basically the temper shield is really to secure it all the way through until the customers decided that, yes, I actually, I'm going to keep this item and use it. And then if they're not, then it's to secure it all the way back as well.
Speaker 0 00:08:02 Yeah. That's the point of that. Whereas the tamper evident tape or labels that we introduced there for the cartons to make sure it's not tampered with on the way to the customer. And then for example, a label in the box that the customer can apply on the way back to the, basically inside the box, outside the box with the item, with the cartons, with the, even with the Laura's, even with the fans, we wanted to just provide that. Well, the whole solution. So no one has to look anywhere else as effectively the idea isn't it. So yeah, the temper shield, I hope most people would have seen the video if not go onto our website and then check it out. It's really good. If the idea behind that was to stop people, ordering their clothes, getting them delivered, taking some nice photos for that YouTube channels and social media is sending them back without, and then getting a refund.
Speaker 0 00:08:53 This has been going on forever, even before Instagram. I mean, original starts with this whole sector I believe was with, um, returns and it would use to the company, um, returns dramatically, which was incredibly positive on a bottom line. It's also reduced customer complaints and arguments. So it's really good for that side of things as well because, um, obviously there's no argument. Yeah. It's simple. It's clear. You can see it. It's visual. Yeah. That's the beauty of it. So you can either use the, the shield to protect the item of clothing, or you can have a security label, which can be branded to the company, um, to be returned on the box. So if the goods are not in the box or the one goods were in the box, you'd have your returns label that gets shipped with most items or in the bag or whatever, if you didn't want them, then your security label is also would is even that label replacing that label.
Speaker 0 00:09:52 Yeah. Or another label either way. Whatever's easier for that, you know, the end customer. And then you're basically got that out of the bag and seal it because then, you know, all of these bands can look the same. So it's really easy to sort of pretend that you've put the right item back in or whatever. But if you've done that tape, patting yourself as well with an argument and the conversation that either the brand doesn't want to have, or the customer doesn't want to have it's waste of time and money base. It is. So, you know, simple labor can produce that as well, which is a innovative thought, which I had become even thought about when we were asked to debt. So I think that's great, but also I'm really pleased to see how much more temporary evidence is involved in this, in this sector now because you actually get what you order.
Speaker 0 00:10:37 Yeah. Yeah. Which is nice. I'm sure. Well, I know that those come, you know, the big brands returned to decreasing rapidly as a result of these kinds of solutions. And the beauty of it is you don't need to mass train everyone on how to use this. It's very practical and you can write how you want it to be used on the actual seals. Now with the way that things have moved forward, if I'm going to return goods, you go online, you commit to return, you print off the piece of paper at home. The whole thing is very hands-free and it gets collected. So it could be anything in that. There's a lot of trust involved. Yeah. And that is not good in today's world where the elements of temporary evidence that onus of responsibility is either on the distributor when it comes out or on the customer when it returns.
Speaker 0 00:11:27 Absolutely. Yeah. It's totally getting rid of the problem. Yeah. So yeah, by tackling the problem of using items, sending them about used or pretending to send back the items that you're not sending back tending not to receive items, we're tackling the whole range. Now this range we really promoting for mail-order sorry. E-tail is permanent. This is actually permanent solutions. However, for high value goods, if you wanted to, you could have, we can do non residue. Of course, no problem. Barker's numbers, et cetera. The designer to have, I think because a lot of those designer goods, like where you say like Louis, the tall boxes come in another box. So even if you want, we could be part of that. So basically what we recommend in those situations is get your tamper evident tape on the out the actual outer cardboard box, because it needs to be permanent.
Speaker 0 00:12:25 It needs to be really secure and that can be completely branded and fit in with the luxury, the unboxing experience, or it could be, you know, it was a thing either just saying, or it could be hidden if you didn't want everyone to know that that's a really high value goods, whichever approach the brand. But then when you open that, then you've got your really nice box. And basically on that, that's where you'd put the non message you label, just so good customer note knew that's where it'd been secured in the warehouse. It's their special warm. So that even be like name assigned because you can write it as yeah. And then they can keep that ad, but it won't have damaged their nice posh box. So a lot of people like to keep them for like storage or, yeah, that sounds about right. That's where the non messaging sort of comes more and where you don't want to damage on ice boxes, but it could be a nice thing to have it signed by AIPAC this week.
Speaker 0 00:13:27 Isn't it? Yeah. And especially when you're buying like high-value items, you know, luxury goods, that personal touch means a lot. It does. It does. And tried to keep things personal in such an anonymous world. Yeah. It's really important. It's quite a nice idea. I hadn't thought of that. You did it all week. So if we're going to do the takeaways from this week, then what would you say they are? Yeah. So I think to summarize your subsurface printing is text or numbers on the underside. You can see it on the top, but it also transfers with your void message onto the surface and you can see it through the surface. It stays underneath. Absolutely. So you see it before, during, and after I like that, I can understand that. And then, uh, yeah, in terms of the detail, okay. Basically you've got the temper shield solution for the actual garments themselves, take a look at the website. It explains all about the product. Get in touch with me. I'm happy to send sample of that because it's kind of easier to sort of feel it and everything like that. And then you've got the security labels for returns and security box tape for delivery. You've got a whole solution that so like we just discussed, we just touched on it quickly permanent solutions to be able to box not messages solutions for the high value goods. You can customize it, make it personal, add to the brand.
Speaker 0 00:14:53 I think it does. Thank you very much for your time this morning. Thank you guys for listening, please, please, please take, listen to our podcast. Look at the blog and follow us on LinkedIn and like us. Yeah. <inaudible> thanks guys. Cheers. Bye. Bye.
Speaker 2 00:15:11 Jimmy, Jimmy.
